GLOSSYBOX are the world’s leading beauty subscription box, first launched in 2011 in Berlin, selling one box every 12 seconds in 10 different countries. These countries include UK, USA, Germany, Austria, Ireland, France, Sweden, Norway, Korea and Japan. The successful beauty subscription box contains a hand-picked selection of beauty products tailored for subscribers needs and with the ease of having the box delivered to their homes each month.
So how many subscribers in the UK are there? Over 32,000 of them at it’s highest to date, while over in Ireland the numbers of subscribers has tripled in less than a year. Working with more than 500 international beauty brands with an outstanding global reach of 613,721 Facebook followers GLOSSYBOX has become a leading a company and now acts as marketing consultant to brands who want to reach their target base.
Doing such, GLOSSYBOX has helped new brands to as a platform bringing an audience to a product they may of not seen elsewhere. Using GLOSSYBOX the brands gain enough publicity to show their full potential. Not only do the brands benefit from offered publicity, but the consumers get a chance to explore and try out new products and brands. The leading nail polish brand Essie saw a 260% increase in Twitter followers after a monthly campaign with GLOSSYBOX.
Not only do they just send out beauty products tailored to subscribers needs but they also respond to topical beauty trends and adapt. In September 2014 they celebrated Organic Beauty Week and launched a Limited Edition Organic Beauty Box that featured only Soil Association approved brands which included brands such as Neal’s Yard Remedies, Pai and Bamford.
They have also collaborated with beauty and fashion brands to create a one off limited edition offerings. The company has partnerships with VOGUE, ESPA, Net-A-Porter, La Prairie, Harrods and Bergdorf Goodman. During the London Fashion week in September 2014, they collaborated with Karen Millen to support Fashion Week and also Harvey Nichols Limited Edition Christmas GLOSSYBOX.
In September 2013, Rachel Kavanagh, Managing Director of GLOSSYBOX UK introduced ‘Glossy Magazine’ as part of the monthly box offering with famous beauty experts contributing.
How it works:
Each month you are given two full size products and three sample sizes to try and explore new brands!
To subscribe, there are different monthly plans for your ease, ranging from £8.50 to £10 a month depending on how many months you want the subscription to last. Monthly box is £10 and you can unsubscribe at any time.
Once you have signed up, you are asked to do a profile online to see what kind of products cater to you. This helps them to select the products best suited for you, this way each month you will receive products only relevant to your interests and needs.
So what are you waiting for? Subscribe now and receive your box each month and explore some new products!