Ever since YouTube came to the scene in April 2005 it has steadily been rising in popularity over the years and now it is one of TV’s biggest competitors.
This new generation of YouTube superstars are not simply some gawky teenagers sitting in their bedroom moaning about their lives to a webcam. It might have started out like that but now YouTube is a serious lucrative entertainment business. “YouTube attracts a massive range of people from young, old, men and women because of its diverse content. There are beauty gurus, fitness videos, gaming videos, cooking videos, vlogs, comedy and so much more,” says fellow YouTuber, Myles Thornton.
You now have the option to either pick a mundane day to day job or to become a full timevlogger, a full time entertainer and your whole life is the stage, and if you are successful enough you can earn a living doing this. Michelle Phan is one of the world’s most popular make up expert; she has over an outstanding 600 million views, just for putting on make-up.Through ads, merchandise sales, you can potentially earn more than your parents, for being just yourself. Nowadays more than 1,000 people worldwide earn more than $100,000 a year from just their YouTube revenues.
Unlike TV, YouTube has learnt how to create direct-to-consumer relationships. “Giving users the freedom to comment on videos and content creators can comment back and have a conversation with their audience meaning they build more of a connection with their audience,”Thornton explains. TV offers hundreds of channels while YouTube offers millions of videos worldwide at any time. YouTuber Benjamin Cook says, “If TV is a monologue then YouTube is a conversation.”
Part of YouTube’s success is the relationship YouTubers have with their viewers. The audience feels like they know the YouTuber, like a friend whose there for them at all times.“TV is slowly trying to mimic YouTube by expanding onto the internet. TV channels such as the BBC release clips and teasers through YouTube. I think the institutions behind the channels are starting to realise the power and success of YouTube,” Thornton adds. TV has started to take tips. As more TV channels take over YouTube such as Channel 4, ITV, BBC and many more it will be interesting to see who wins the battle of ratings in 2014.